Do I need separate schema markup for each of my business locations across New Zealand?

Yes, if your business has multiple distinct physical locations (e.g., a chain of cafes in Auckland, Wellington, and Christchurch), each location should ideally have its own `LocalBusiness` schema instance. Each instance should specify the unique `name`, `addressLocality`, `addressRegion`, `postalCode`, `telephone`, and `geo` coordinates for that specific branch. This granular approach helps search engines accurately present each location in local search results and Google Maps, differentiating your Palmerston North branch from your Manawatū satellite office, for example.

How does GST (15%) affect price information in schema markup for NZ products/services?

When including `price` information in `Offer` or `PriceSpecification` schema, it's generally best practice to use the *inclusive of GST* price that your customers will actually pay. While schema.org doesn't have a specific field for 'GST inclusive', providing the final, consumer-facing price aligns with the Fair Trading Act's requirement for clear pricing. Always ensure your `priceCurrency` is set to `NZD`. If your prices are exclusive of GST, you should explicitly state this on your website's visible content, but for schema, the final price is usually preferred for rich snippets.

Can schema markup help with my online reviews from NZ customers?

Absolutely. Implementing `Review` and `AggregateRating` schema types, often nested within `LocalBusiness`, `Product`, or `Service` schema, allows search engines to display star ratings and review counts directly in search results. This significantly enhances trust and click-through rates. For New Zealand businesses, ensuring these reviews are genuine and compliant with the Fair Trading Act is crucial. Platforms like Google My Business, Yellow, and specific industry review sites can be excellent sources for this data, which you then structure using schema. Infynt can help you integrate and display this valuable social proof effectively.

Schema Markup NZ (JSON-LD) for Kiwi Websites

Executive Summary & Scope

This guide provides New Zealand businesses with bespoke JSON-LD schema templates for LocalBusiness, Organization, and Service, specifically tailored for the NZ market. Learn how to implement schema markup NZ to enhance search visibility and provide structured data to search engines, boosting your online presence from Palmerston North to Auckland.

1. Operational Imperative: Why Schema Markup NZ Matters for Your Kiwi Business

For New Zealand businesses operating in a competitive digital landscape, implementing schema markup NZ isn't merely an SEO best practice; it's a foundational operational requirement for enhanced search engine visibility and direct communication with algorithms. Search engines like Google rely on structured data, encoded via JSON-LD, to comprehend the nuances of your business, its services, and its local context. Without it, your Palmerston North-based plumbing service or your Wellington-based artisanal coffee roaster is effectively whispering in a crowded room. Properly implemented schema directly informs Google about your trading hours, service areas, customer reviews, and even your GST-registered business identity, leading to richer search results (rich snippets), better local pack visibility, and a higher click-through rate. In a market where local search dominates, particularly for SMEs in Manawatū or across the motu, this direct data feed is invaluable. It helps you stand out amidst Pākehā and Māori-owned businesses alike, ensuring your unique value proposition is clearly articulated to potential customers and search engines.

2. Understanding JSON-LD: The Preferred Format for Schema Markup NZ

JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended format for implementing structured data. Unlike Microdata or RDFa, JSON-LD is typically embedded directly in the or of your HTML document within a

Adding Structured Schema Markup (JSON-LD) to a Kiwi Business Website

Executive Summary & Scope

In This Guide

1. Operational Imperative: Why Schema Markup NZ Matters for Your Kiwi Business

2. Understanding JSON-LD: The Preferred Format for Schema Markup NZ